SKILLS
MY
SKILLS
MY
Business Strategy
Competitors and market analisys, Brand audit, Portfolio analysis, Internal sentiment
(based on internal or external data)
Brand Identity
Competitors and market analisys, Trends, Consumer habits and insight,
Brand proposition
Integrated Communication
Target definition, Communication strategy, What to communicate, when and how
Innovation
Emerging trends, Data analysis, Proposition and launch plan for Extention line
Revenue Management
Support for marketing cost analisys and optimization
Digital Communication
Communication strategy, Content development, Planning, FB page management
Training
Marketing teacher, Content development for Training Courses (sales, marketing, custom), Workshop session to help a team to focus on
Shopper Marketing
Category analisys, Channel trends, Shopper habits and profile, Visibility @POS
(based on internal or external data)
Experiential Marketing
BTL strategy, Concept development, What, when and how, Project leader to manage process, execution and reporting
Research
Company understanding, Challenge definition, Support to choose a relevant research plan
Storytelling
Company understanding, Brand or Corporate identity, Storytelling able to generate bounding
Brand Visibility
Occasion based strategy to exploit visibility @on-trade or off-trade shelf, Call-to-action development