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Business Strategy

Competitors and market analisys, Brand audit, Portfolio analysis, Internal sentiment

(based on internal or external data)

Brand Identity

Competitors and market analisys, Trends, Consumer habits and insight,

Brand proposition

Integrated Communication

Target definition, Communication strategy, What to communicate, when and how



Emerging trends, Data analysis, Proposition and launch plan for Extention line

Revenue Management

Support for marketing cost analisys and optimization 

Digital Communication

Communication strategy, Content development, Planning, FB page management


Marketing teacher, Content development for Training Courses (sales, marketing, custom), Workshop session to help a team to focus on

Shopper Marketing

Category analisys, Channel trends, Shopper habits and profile, Visibility @POS

(based on internal or external data)

Experiential Marketing

BTL strategy, Concept development, What, when and how, Project leader to manage process, execution and reporting


Company understanding, Challenge definition, Support to choose a relevant research plan


Company understanding, Brand or Corporate identity, Storytelling able to generate bounding

Brand Visibility

Occasion based strategy to exploit visibility @on-trade or off-trade shelf, Call-to-action development

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